pricing mix

pricing mix
марк. набор цен* (комбинация различных типов цен, применяемых производителем или продавцом по отношению к конкретному товару или услуге; напр., комбинация используемых типов цен может включать стандартную цену без скидки, цену со скидкой для крупных оптовых покупателей, цену со скидкой за оплату наличными, цену со скидкой для владельцев клубной платежной карты и т. д.)
See:

Англо-русский экономический словарь.

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  • Pricing — is one of the four p s of the marketing mix. The other three aspects are product, promotion, and place. It is also a key variable in microeconomic price allocation theory.Price is the only revenue generating element amongst the 4ps,the rest being …   Wikipedia

  • Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …   Wikipedia

  • Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… …   Wikipedia

  • Marketing mix — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Psychological pricing — Example of psychological pricing at a gas station Psychological pricing or price ending is a marketing practice based on the theory that certain prices have a psychological impact. The retail prices are often expressed as odd prices : a little… …   Wikipedia

  • Marketing research mix — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Skimming Pricing — Die Abschöpfungsstrategie (engl. skimming pricing ) ist ein Begriff aus der Preispolitik des Marketing Mix. Er bezeichnet eine Strategie, bei der ein Produkt zunächst mit einem hohen Preis eingeführt wird, der später schrittweise gesenkt wird.… …   Deutsch Wikipedia

  • Skimming pricing — Die Abschöpfungsstrategie (engl. skimming pricing ) ist ein Begriff aus der Preispolitik des Marketing Mix. Er bezeichnet eine Strategie, bei der ein Produkt zunächst mit einem hohen Preis eingeführt wird, der später schrittweise gesenkt wird.… …   Deutsch Wikipedia

  • Shell Game (pricing game) — Shell Game is a pricing game on the American television game show The Price Is Right . Debuting on June 17, 1974, it is played for a four digit prize worth more than $2,000 (occasionally a car), and uses small prizes.GameplayShell Game is based… …   Wikipedia

  • marketing mix — The factors controlled by a company that can influence consumers buying of its products. The four components of a marketing mix (often called the four Ps) are: • the product quality, branding, packaging, and other features; • pricing recommended… …   Big dictionary of business and management

  • Marketing mix for product software — The marketing mix for product software parallels the notion of marketing mix for general products and is likewise composed of the four controllable factors of marketing managers: price, promotion, product, and place (Kern, 2003). There are some… …   Wikipedia


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